I saw this sign on a supermarket in Kumamoto today. I was wondering why they named their store “Food Holes” and, lo and behold, there’s an explanation on their website:
http://www.halloday.co.jp/28.html
It’s in Japanese but the idea has something to do with historical practices of storing food in holes. I doubt, though, that they tested the name in a focus group of native English speakers. : )