Kumamon’s marketing success wins praise:
— start quote— Consumers in Japan were not aware that Kumamoto Prefecture in Kyushu, western Japan, is one of the country’s richest agricultural regions. Most were unaware that the prefecture is a top source of tomatoes, the nation’s favorite vegetable, nor did they know about recent efforts by prefectural authorities to brand Kumamoto the “red prefecture”. — end quote —
http://www.prweek.com/article/1332949/bears-missing-cheeks-helped-agricultural-region
