On April 15, NHK’s local Kumaroku (クマロク！) news show included a story about Sozankyo (蘇山郷), a ryokan in the Uchinomaki area of Aso. It has succeeded in getting lots of foreign business. One key to its success has been its presence on Booking.com
http://www.booking.com/hotel/jp/sozankyo.en-gb.html
where it has earned an extremely high rating. You can see notes about some of the scenes in the show if you click on the images shown below.