It seems that the main attractions at this “Happy Kumamoto Summer Festival” will be Kumamon and a few other yurukyara.
Date: July 20 Time: 17:00 - 20:00 Place: Near Kumamoto Station (see Japanese text for details)

http://kumanago.jp/topics/?mode=detail&id=1119

The picture is from last year:

http://k-topics.blogspot.jp/2013/07/blog-post_17.html