“‘There isn’t much room left for Kumamon’s popularity to grow in Japan. We want it to depart from being a local mascot and instead make anime for a worldwide audience and then to milk that for all it’s worth,’ said Tomoko Takahashi, an anime producer at leading advertising agency Asatsu-DK Inc. and KumaLab member."
This article is accompanied by a video you may enjoy as well.
– Kirk
