William I was never a fan of Parco: the maze of merchandise with no windows, low ceilings, and tiny elevator struck me as a fire deathtrap. Kumanichi announces its replacement (11 floors above ground, 1 below, with the 3rd-11th hotel space) using amusing phrases. Its official name is a mouthful: “OMO5 Kumamoto by Hoshino Resort,” with OMO5 pronounced “omo faibu” 「OMO5（おもふぁいぶ）熊本　by　星野リゾート」. The article also mentions, “OMO is the first in Kyushu to be positioned as a ‘city hotel that raises the tension of travel’” (OMOは「旅のテンションをあげる都市ホテル」との位置付けで九州では初めて。) Two thoughts: whichever employee came up with that phrase should be fired, and the company should change its name to OMG. Still, it’s gotta be better than Parko. Link to Kumanichi article and photo: