“A plum by any other name would taste as sweet.” I’m pretty sure that the fruit you see would be labeled “Plums” in the US, where I’m from. A “prune,” by contrast, is usually a dried plum. But Wikipedia tells me that, “prune” can also refer to the “firm-fleshed fruit (plum) of Prunus domestica varieties that have a high soluble solids content, and do not ferment during drying.” So, I guess it’s not exactly incorrect to call these prunes – just confusing to old prunes, I mean “people,” like me.
By the way, though I had some qualms about the English on the label, I found the fruit itself to be absolutely delicious. Highly recommended!
– Kirk