William A bit more about Kumamon's profitability. I'd stated before that cumulative profits have reached Y1 trillion. This article states a figure 810 billion yen since 2011, when the prefectural government began tracking figures (Kumamon was "born" in 2010), and 157.9 billion yen in 2019 alone - so close to a trillion, though perhaps not quite. Still, that's a whole lotta yen, much of which comes from licensing fees by Taiwanese, Chinese, and Korean companies, where Kumamon remains quite popular. No wonder he (she?) always looks so content. English-language article at the link.
Sales of Kumamon mascot goods hit record 158 billion yen in 2019
Products bearing the image of "Kumamon," the black bear mascot of Kumamoto Prefecture, racked up sales of at least 157.9 billion yen ($1.4 billion) in 2019, according to the local government